I was intrigued when I clicked on the link tweeted by @rlabonte regarding Embedly. The launch page for the site was very vague. What product or service were they trying to offer or sell? I was tasked with the challenge of learning more so….
In sifting through the site I found three intended uses (APIs) for the product: embedding, extracting and displaying. Embedly’s website states that ”Embedly has three API’s to choose from, each has a specific function. Read these descriptions to figure out which one is right for you.” 1 It was not clear exactly what each of the APIs involved. So far as I could tell, it was a tool for adding code to HTML (hypertext mark-up language) to embed images and videos.
The extract API “was created to parse as much relevant information from a page specifically entities/topics, related articles, ranked keywords, article text, and much more.”2 As an individual who has a basic understanding of HTML and web design but is not a professional web designer or coder this statement did little to remedy my confusion.
One of the products available through the site were “cards” which are purported to “provide you with responsive and shareable embeds to drive the reach of your websites, blog posts, and articles.”3 The second product offered is a button which “allows you to allow users to embed your site’s content with a single click. Get more impressions from all over the web. “4 Hmmm…..
The site offered tutorials but after scrolling and clicking through them I still did not have a better understanding of how this product would benefit me. I had as many questions as ever.
My assessment would be that for serious web designers trying to market a service or product this service might prove useful in simplifying the coding process. For an educator more interested in guiding students to resources to assist in their learning, this product/service would likely prove extraneous and unnecessary.
Check it out, play with it and formulate your own opinion. As for me, I am trying to find my way out of the rabbit hole....